Knowledge of signs and their articulation make editorial work a challenge.
Typographic choice, grid layout, color palette, and image editing are key.
Teamwork with editors. photographers, style correctors.
I was Alejandro's student and therefore this book has a special meaning among all those made. Starting from the idea of the 4-color printing system (cyan, magenta, yellow and black), I used it for the different parts of the publication, which includes around one hundred color reproductions, an essay by the curator, an exhaustive biographical chronology by María Gainza , a text by Roberto Jacoby on the Cocktail series and an extensive reference bibliography.
