Abrir menu
Ir arriba
editorial

Knowledge of signs and their articulation make editorial work a challenge.
Typographic choice, grid layout, color palette, and image editing are key.
Teamwork with editors. photographers, style correctors.

Scholarship. Argentine art of the 90s

An imaginary linked to the school repertoire, a tendency towards craftsmanship; a perfect, tight and neat assembly; the taste for gluing, cutting, folding, making collages; an obsession with repetition and the use of iconography related to children, children's games, storybooks, school reading manuals, maps, figurines; a poetic mystery, a certain tenderness and beauty, a tension between individualism and crowding, being alone and in a crowd, all ways characteristic of the school.

Volver
The design slogan was to transfer the characteristics of the school notebook to the catalog design. Perfect harmony with Crosa's text and the curatorial proposal.
Imagen Scholarship. Argentine art of the 90s
Imagen Scholarship. Argentine art of the 90s
Imagen Scholarship. Argentine art of the 90s
The internal division was: lined sheets for the texts, plain sheets for the works, and grid sheets for the technical information.
Imagen Scholarship. Argentine art of the 90s
The "star" gesture of the catalog design. In tune with the children's notebooks that came with a sheet of stickers, the catalog was accompanied by a sheet of "works-strikers" to put where each reader decides
Imagen Scholarship. Argentine art of the 90s
Working as a team with the curator of the exhibition, Marcelo E. Pacheco, and the person in charge of assembly, Gustavo Vásquez Ocampo, we designed together the setting of the exhibition in conceptual harmony with the catalogue.
Imagen Scholarship. Argentine art of the 90s
Imagen Scholarship. Argentine art of the 90s